About Us

Our vision

“Connect globally, inspire locally, empower individually”

JD seeks to inspire the emerging generation of globally minded consumers through a connection to the universal culture of sport, music and fashion.

Our mission

Continuously set the global standard for retail experience through best-in-class operations, connected consumer experiences and the unique delivery of the world’s most authentic brands to the market.

Our values

“Competitive, entrepreneurial, committed, ethical, team orientated”

We believe in extending our entrepreneurial and competitive spirit beyond financial performance to making the world around us a better place. We always strive to do the right thing for our colleagues, our customers and our communities. Read our latest Environment, Social and Governance Report  here.

The JD foundation and global empowerment of communities

At JD, we feel passionately about supporting the urban youth of today and giving back to those who need it most, both in our local communities and in the international territories in which we operate. Our main vehicle for doing this in the UK is the JD Foundation which aims to assist charities working with disadvantaged young people. To find out more about the JD Foundation, please read its most recent Social Impact Report.

To read more about how our international businesses are helping to empower local communities, please visit our Global